The in-house team at Planet Fitness was especially impressed with Alex's efficiency in helping the company with its domestic and international trademark portfolio, as well as with data privacy. "Not only does Alex know this area of law extremely well, he has the ability to take very complex legal theory/application and translate it in very effective, easy-to-understand terms." "Alex has been instrumental to the success of Planet's ability to protect and enforce its trademarks and intellectual property," Fogg said. Scott Fogg, Vice President, Vendor & Supply Chain, and Associate General Counsel at Planet Fitness World Headquarters, is a client who appreciates Alex's understanding of their business goals. More than a lawyer, I seek to be a trusted advisor." "I always take the time to get to know my clients' businesses and tailor my guidance to meet their objectives. "It's really important to see the big picture," Alex said. He greatly enjoys keeping up with the ever-changing technology and industry trends, noting that it keeps him learning new things every day. Throughout his career, Alex has been instrumental in protecting not only clients' legal interests, but their practical business interests as well. Over the years, his practice has evolved to focus on assisting clients with structuring, drafting and negotiating agreements and transactions that relate to intellectual property, data, technology, and privacy. He was attracted to Day Pitney's strength in a breadth of diverse practices, including a talented and robust IP team.Īs part of Day Pitney's Intellectual Property and Technology teams, Alex's practice lives at the intersection of intellectual property and technology, advising clients on trademark, copyright and advertising issues. His passion for intellectual property sparked early on from his fascination with the connection between culture and the law.Īfter graduating from Boston University School of Law, Alex pursued his interest in intellectual property law at a boutique IP firm before joining Day Pitney's Boston office in 2015. In his work today, Alex enjoys opportunities to communicate in both languages with clients across the globe. He majored in pre-law at the University of Wisconsin at Madison and also majored in both Spanish and Japanese in his elective schedule. Since then, Alex has actively pursued his passion for the law and new experiences to learn and grow in his career. With his natural abilities for reasoning and rhetoric, Alex presented an argument to his parents, complete with exhibits. Garens first showed an interest in being a lawyer at the young age of seven, when he made a formal plea to his family for central air conditioning and a swimming pool. A Passion for New Experiences to Learn and Growĭay Pitney partner Alex P.